We Help Freelance 3D Artists & Studios Attract High Paying Clients

Redefine Your Brand & Offer Your Clients High-End Visuals

RedefineFX is an online 3D Animation educational platform & a Chaos Group Authorized Training Center, teaching 3Ds Max & its plugins tyFlow, Phoenix, Vray, and others. Founded by Jesse Pitela in Los Angeles, California.

Get to production-level results faster

Hey, I’m Jesse and I started RedefineFX in 2018 simply because I couldn’t find the kind of VFX training I was looking for – something concise that is not 100 hours long but still shows you the entire process and at end of each lesson, you walk away with a finished result that you can immediately use to enhance your portfolio and attract more clients (rather than just an unfinished viewport preview of the effect).

The way I started attracting and booking freelance 3D animation projects was by incorporating 3D simulations, particles, liquids, and other dynamic FX into my work. This elevated my work above the average freelancer offering simple renders, and allowed me to charge much higher rates on a per-project basis. After 3 years of successfully freelancing full time, I started RFX to teach you how to do the same.

Whether you’re in Archviz, Product Visualization, 3D Motion Design (High-End Commercials), or traditional VFX, there is an opportunity for you to add FX sims into your work and take it to completely new heights. 

My promise to you about RedefineFX courses

  • they follow the same style of teaching you’re used to from my tutorials (no surprises!)
  • they are as short as I can possibly make them without skipping anything important
  • they don’t require you to wait to get all the lessons
  • they are dense & packed with value, tips, tricks, lessons learned, mistakes to avoid and more
  • They always come with all the valuable project files
  • I always remind myself that beginners might be watching before I start recording

To become a part of our support community, join the private RedefineFX Facebook group

Jesse’s Bio

Jesse Pitela is an experienced 3D animation instructor & course creator. With 7+ flagship courses & 100+ production quality tutorials, his online training has helped thousands of students refine their portfolios and reels with high-end visuals, attract premium clientele, and advance their 3D animation career.

As a freelancer, he has worked on projects for 120+ clients worldwide, including LA-based VFX studios and global brands such as Western Digital, Cristiano Ronaldo’s ROC, Shutterstock, Snapchat, and many others. He’s an officially licensed Phoenix FD Instructor and an award-winning 3D artist. His work has been showcased by every major computer-graphics website in the world, including CGSociety. He’s a huge fan of the Dodge Hellcat & TV show Survivor.

His techniques for steadily attracting freelance clients are fully described in the Product Animation Masterclass.

You can learn more about Jesse on his personal website. 

What Students Say

“Thanks for all your tutorials. They are basically Video Copilot for 3D simulations. Very helpful!”

Ben Jones, RedefineFX Enrolled Student

“Last year I started my 3D career and came across RedefineFX’s courses and immediately fell in love. First I enrolled in the Beginner Liquid course and immediately knew I made the right choice. Easy to understand and easy to follow.”

Kariakos Kaitezidis, RedefineFX Enrolled Student (in All Courses)

“I’m actually creating a couple of VFX shots for a paid job that’s really exciting. It’s been awesome learning from your course”

Matthew Scott, RedefineFX Enrolled Student

I could have dug for years reading through documentation and searching all over for information but Jesse made it incredibly easy for me to follow along and learn each aspect of the software

Casey Balbontin, RedefineFX Enrolled Student