RedefineFX is an online 3D Animation educational platform & a Chaos Group Authorized Training Center, teaching 3Ds Max & its plugins tyFlow, Phoenix, Vray, and others. Founded by Jesse Pitela in Los Angeles, California.

Get to production-level results faster

Hi, I’m Jesse and I started RedefineFX in 2018 simply because I couldn’t find the kind of VFX training I was looking for – something concise that is not 100 hours long but still shows you the entire process and at end of each lesson, you walk away with a finished result that you can immediately use to enhance your portfolio and attract more clients (rather than just an unfinished viewport preview of the effect).

Whether you’re in Archviz, Product Visualization, 3D Motion Design (High-End Commercials), or traditional VFX, there is an opportunity for you to add FX to your work and take it to the next level. 


Jesse Pitela is a freelance 3D Artist with focus on FX Simulations & Product CGI. He has worked on projects for 120+ clients worldwide, including VFX studios, creative agencies, and global brands. He’s a certified Chaos Phoenix Instructor and the creator of RedefineFX, sharing his expertise with 40K+ subscribers. You can learn more on his personal website.